On December the 14th, 2016, UrActive held it’s prelaunch event at the Teserac Auditorium in the Nonagon Building. The event was held before an audience composed of tourist activities operators, tourism specialists, students and media. Part of the presentation was a panel, discussing the importance of the sector and it’s current situation. The Azores are the birthplace for the UrActive solution, and is already in it’s pilot stage in the region. The local operators are now beginning to do thing “the UrActive way”.